SwingOS is a GTM strategy platform that enforces strategic inheritance—an unbroken chain of context from your positioning statement down through every segment, persona, campaign, and asset your team produces. When strategy is structurally connected to execution, drift doesn’t stand a chance.
Request AccessThe problem
Every marketing organization experiences it. You invest weeks in positioning. You build a strategy deck that earns executive alignment. Then you hand it to the campaign team, who hands it to the content team, who hands it to the agency. Six months later, your ads don’t sound like your brand. Your landing pages contradict your sales deck. Your campaign messages have drifted so far from your positioning that a new hire couldn’t connect the two. This is GTM Entropy—the natural, inevitable degradation of strategic coherence as go-to-market scales. It’s not a people problem. It’s a structural one. And it happens to every team that lacks a system to prevent it.
Core Principle
Every asset your team creates should trace back to a strategic decision. Strategic Inheritance is the structural principle that makes this real—an unbroken chain of context from your positioning statement through segments, personas, and campaigns, down to every individual asset. When a copywriter opens a brief, they don’t just see what to write. They see why it exists. The strategy isn’t a reference document gathering dust in a shared drive. It’s the living architecture of every piece of content you ship.
Intelligence Layer
Drift is silent. No one decides to go off-strategy. It happens one substituted word at a time, one “creative interpretation” at a time, until your Q3 campaign has nothing in common with the positioning your board approved. SwingOS uses AI to compare every asset against its full inherited strategic context—not just keywords, but meaning. It tells you exactly where alignment breaks down and why, before your audience notices.
Measurement
A number between 0 and 100 that answers the question every marketing leader asks but can never objectively measure: is this on-strategy? The Alignment Score evaluates each asset against its full inherited context—positioning, value pillars, segment characteristics, campaign objectives—and returns not just a score, but a specific explanation of what aligns and what doesn’t.
We give you the measurement. You make the connection.
Audit Trail
Click any asset and ask: why does this exist? Lineage Trace walks the full strategic chain—from the asset back through its campaign brief, target persona, market segment, and positioning statement. Every layer shows what was decided and when. It’s the audit trail that turns “I think this is on-strategy” into “I can prove it.”